The Kindness Matters Podcast
So. Much. Division. Let's talk about how to change that. Re-engage as neighbors, friends, co-workers and family. Let's set out to change the world. Strike that. Change A World. One person at a time, make someone's life a little better and then do it again tomorrow and the day after that, through kindness.
Kindness is a Super-Power that each of us has within us. It is so powerful it has the potential to change not only your life but those around you, too. Let's talk about kindness.
The Kindness Matters Podcast
Empathy Across Generations: Transforming Workplace Dynamics with Jill Morrison
Step into a world where kindness and creativity triumph over negativity. Join us for an inspiring conversation with Jill Morrison, the trailblazing founder of Bee Memorable, as she shares her unique journey from the insurance and title industries to establishing a standout marketing firm. Discover the story behind the name "Bee Memorable," inspired by the improbable flight of a bumblebee, and learn how Jill crafts personalized marketing strategies that make entrepreneurs truly unforgettable.
Ever wondered how different generations navigate the modern workplace? We explore the fascinating dynamics between the Silent Generation, Baby Boomers, Gen X, Millennials, and Gen Z, each shaped by distinct technological and cultural landscapes. From the Baby Boomers' dedication to long office hours to Millennials' pursuit of work-life balance, we examine how these perspectives create both challenges and opportunities for collaboration. Empathy and open-mindedness are key to bridging these generational divides, fostering a workplace where all voices are valued.
Work-life balance means something different to everyone, and our discussion dives into how each generation approaches this elusive concept. We encourage you to adopt a mindset of curiosity and understanding, using kindness as a tool to unite diverse age groups for a more harmonious and productive work environment. Join us as we uncover the power of empathy in transforming workplace dynamics and nurturing collaboration across generations.
#generations #genx #millenial #community
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Well, hello there and welcome. You are listening to the Kindness Matters podcast and I am your host, mike Rathbun. What is this podcast all about? It's about kindness. It's a pushback against everything negative that we see in the news and on social media today, and it's a way to highlight people, organizations, that are simply striving to make their little corner of the world a little better place. If you want to join in on the conversation, feel free, Go ahead and follow us on all of your social media feeds. We're on Facebook, instagram, tiktok. We're even on LinkedIn under Mike Rathbun. Check us out. We're even on LinkedIn under Mike Rathbun. Check us out and, in the meantime, so sit back, relax, enjoy and we'll get into the Kindness Matters podcast. Hey, hello there and welcome to the show everybody. I am so glad and so honored that you took the time to join us and listen in.
Speaker 1:I have an amazing guest for you today Reminder. I do this on every show. If you hear something in this show that speaks to you, that is uplifting or inspirational or motivational, please make sure to share it with your family and friends, and make sure to follow us on all of our socials. They're in the show notes and also, you know what. Give me a recommendation, give me a rating, a review, anything, just so I know you're out there and listening. So let's talk about today, though, because my guest today is Jill Morrison. She is the founder, founder owner, all the things head honcho big cheese, main person of Be Memorable, which is a marketing firm. Yes, is that right? Yes, and you spent the last decade working one-on-one with real estate agents and business owners and entrepreneurs crafting personalized marketing plans, right?
Speaker 1:Yes, Now were you doing that with another organization, or was this all through BeMemorable?
Speaker 2:Sure, great question. So the first part of it, right after I graduated, I sold insurance for a little bit and then I got into title insurance and I marketed a lender as well, and during the time when I worked for the title company and the mortgage company, I was kind of like a gift with purchase. So meet with her, get to know us, she'll help with your marketing. Oh yeah, by the way, we also have title services. Or oh yeah, by the way, we also have mortgage services. And so I kind of got to dabble in it and figure it out and try some things out and build up a little bit of experience before I launched. Be Memorable.
Speaker 1:Build up a little bit of experience before I launch. Be Memorable, I was briefly in real estate, my wife we weren't married at the time, but we both worked for the same company. We got laid off. I had to find another job, so I took a job with a company called Mortgage Information Services, mis.
Speaker 2:Yeah.
Speaker 1:Have you heard of them?
Speaker 2:I have not.
Speaker 1:Oh good, because I think they may have gone out of business. No, and I must have BS'd really well to get that job, because I had no experience in the mortgage industry, none whatsoever. But you know, they gave me a laptop and a car and I got to go around.
Speaker 2:What more do you need?
Speaker 1:Right, and that was in 2005. Okay, and we were one of our biggest customers, was Countrywide, and we all know what happened there. Yeah, so they, they, they said, yeah, this isn't working out at the end of 2005. But you know what that worked out for the best, because in 2006, my wife and I started our own company and it's not mortgage related, but, yeah, it was an experience. And then, of course, 2008 came along.
Speaker 2:I was going to say probably a good time to get out of mortgages right before that.
Speaker 1:Yes, exactly, there were blessings upon blessings with that whole thing.
Speaker 2:Sometimes you don't see them until later.
Speaker 1:Exactly yeah.
Speaker 2:Yeah.
Speaker 1:But anyway, back to you, because you're who would now talk to me a little bit. Before we talk about working with intergenerational coworkers and that sort of thing, talk to me about Be Memorable. Where did that come from?
Speaker 2:Yeah, because it's B-E-E.
Speaker 1:We should be clear.
Speaker 2:Correct Like the bumblebee.
Speaker 1:Right.
Speaker 2:And one of the things I liked the most. So I always knew if I were to start a company. I liked the bumblebee because, for the longest time when they would look at them, there was no reason why they should be able to fly Like it didn't. It does not aerodynamically make sense. They couldn't figure it out. Essentially, what they basically believed was that nobody told the bumblebee that she couldn't fly, and so she just figured it out and that was it. And then they figured out later that in fact, they can do it because they flap their wings in a different way and it allows it to work for them. And so one of the things I liked the most about that was that they found a way to do something that was otherwise impossible by figuring out their own way of doing it. And so I kind of like that, that story behind it, that idea behind it in terms of marketing, in terms of businesses, in terms of anything, and like going after ideas, and then I just needed a word that worked with it.
Speaker 2:So I tried a lot of them. I wanted, like I tried, be intentional, but I didn't want see. This is where the marketing nerd comes out. I didn't want three vowels next to each other in any context because it looks weird, so I needed there to be a consonant after the E's and then so I tried a bunch of different ones until I could find one that hadn't been taken and we landed on be memorable, which ironically works for marketing.
Speaker 1:Absolutely memorable.
Speaker 2:You want your customers to remember you, or potential customers, so that's perfect, and you help businesses find a way exactly, exactly, figuring out how to do it on their budget to do to run their business, to run their marketing, their sales, whatever it is, in a way that excites them, because business yeah because a lot times, but it doesn't have to always be.
Speaker 1:And the businesses you work for. And I always had this problem with the cleaning business right and when we first started we got our very first job. You're going to cringe when I say this off of Craigslist.
Speaker 2:Way to leverage it.
Speaker 1:Right, we had no money for marketing. Yeah Well, okay, I shouldn't say our very first job. When we first started it, we sent out an email blast and one of the people that we used to work with said I need a home cleaner, can you guys? So that was our actual first job, but one of the first ones from somebody that we had no idea had never met.
Speaker 2:Yeah.
Speaker 1:Came through Craigslist and that was perfectly acceptable back then, especially if you were a small business and just starting out.
Speaker 2:Yeah. Because it was supposed to just be like a bulletin board at a coffee shop, like that was the initial premise of Craigslist and then got a little bit.
Speaker 1:Yeah, nobody uses it now no, not really not for getting jobs and that kind of thing. I don't think yeah yeah, yeah so but and and it was. It was hard. I remember um going with we tried once working with a local radio station, hubbard Broadcasting, here in the Twin Cities on their radio show and all we could afford was like little 30 second blip on their streaming service because that was cheaper.
Speaker 2:Sure yeah.
Speaker 1:You know I wanted the morning show. I don't remember who was doing it at the time, but you know I wanted them to go. Hey, try these guys.
Speaker 2:Yeah.
Speaker 1:But that would have required cleaning their house. I joke so, and you really find this kind of thing fulfilling. This is your, this is your calling right.
Speaker 2:Yeah, I love every bit of it. I love helping um business owners especially figure out. Sales has kind of has gone through like phases right. So the salesman has gotten this like nasty connotation to it, when in reality the sales department of most businesses like nasty connotation to it, when in reality the sales department of most businesses are the people that are keeping the business alive. They're the ones closest to the money, they're the ones that are bringing in the income that supports everybody else. Yet, for whatever reason, it's the like job category that so few people want to go into, and so I think then they get caught up in their head and they don't want to sell to their friends and family, and so they don't know how to go about it. And instead you just got to figure out a way to talk about what you're doing and how you enjoy doing it, and people want to support you. Your people want to help. They just don't know how sometimes.
Speaker 1:Sure, sure, absolutely. And that was my downfall, I think, with the mortgage company, because I was supposed to be selling services.
Speaker 2:Yeah.
Speaker 1:But I had no idea what I was selling. I had no experience in the mortgage industry. It was like they did all kinds of stuff. They had their own title, people and stuff like that.
Speaker 2:Yeah.
Speaker 1:And the fact is that most mortgage businesses already have their own inspectors, the ones they like to work with, their own title people. I didn't know how to sell that, but yeah, you're absolutely right.
Speaker 2:Fortunately you were in when it was like show a pulse, get a mortgage, so that was kind of a fun time to be in mortgages.
Speaker 1:Right, right. Yeah, I just watched the big short the other day for the first time.
Speaker 2:Yeah.
Speaker 1:Isn't that nuts?
Speaker 2:Yes, yes, I started college and I went to school for economics and marketing, but the econ part I started college in 2008. And so we were then watching videos that were talking about how subprime loans got sold and how this created the mess that it did, and I swear we watched the same video like five times. It was like they were trying to drill in what went wrong, so we didn't do it again.
Speaker 1:And you guys were watching it and it happened in real time, really kind of yes.
Speaker 2:Yeah, and that was also on the heels of Enron, so we had a lot of business ethics classes too.
Speaker 1:I'll bet, I'll bet. So let's talk about. You and I were talking when we chatted before the show about how the workforce, how many different generations, are currently working side by side right now.
Speaker 2:So currently, for the first time in history, we have five. So the silent generation I know the silent generation was born between 1925 and 1946. So they are on the tail end and for some it might be a hobby job, it might be something that just gets them out of the house, or it could be. For some, they don't make enough to offset what they're doing and so they work part-time to help offset their goals. Social, yeah.
Speaker 1:Yeah, supplement social security, that type of thing.
Speaker 2:Exactly so. It's not like it's necessarily their career still, but they're still there. And then we've got the baby boomers, gen X, millennials and then Gen Z born between 1995 and 2012. They are our youngest ones in the workforce right now.
Speaker 1:Wow, and that just seems like such a huge gap. I mean, I know well, my mom was silent generation. She passed at 85 years ago. I, when you say silent generation, I automatically think of her and I'm like, oh my god, but 46 yeah yeah so. But so they're. They're not ancient no I guess depends on who you ask, but yeah, you ask, yes, and jen's ears and they'd probably say they were but yes, they also think 40 is ancient.
Speaker 2:So exactly.
Speaker 1:So there you go. So is it difficult for all of these generations to work together?
Speaker 2:Absolutely. I think that there's. We always hear the tried and true is any generation before me is out of touch and any generation after me is clueless, and that's been tried and true is any generation before me is out of touch and any generation after me is clueless, and that's been tried and true. No matter what generation it is, plug and play. The ones after us don't have it as hard and the ones before us will never understand, and it just that's kind of how it's always been and I think that part has always remained true. Been, and I think that part has always remained true.
Speaker 2:But we've got this weird dynamic now in the workforce where you have the silent generation who worked their entire career and retired without needing to use a computer, for the most part, most of them. If they would have retired in the early 90s, they probably got away with most of their career without really having to utilize computers. And then on the flip side we've got Gen Z, and some of the younger ones hardly remember a time where they weren't using a computer for everything, and for all of them the computers existed for their entire lifetime.
Speaker 1:Yeah, what is the generation that has? Never, is it? Yeah what is?
Speaker 2:the generation that has never, is it? It'll be Gen Alpha, this next one, where they will have never known a life without smartphones, because Gen Z the part of them, like the ones born in, like, 2008 through 10, they're also not going to know that, but the ones born in the 90s have a little bit.
Speaker 1:Yeah, because my kids are both millennials, sure, and you know, I I think we got them their first cell phone when they were like 12 sure yeah or thereabouts, you know, yeah, um, and the first cell phones and flip phones. You couldn't text on them, I don't think. Maybe you could, I'm not sure.
Speaker 2:I have a very strong memory of being scolded because it was five cents for every text message you received and 10 cents for every one you sent, and I was threatened within an inch of my life to do neither.
Speaker 1:Yeah, exactly God, I forgot about that one too. Yeah, you'd get the bill every month and there'd be the data usage and it's like what, the Mm-hmm, yeah, mm-hmm, so memories, uh-huh, oh God. So in a business environment, what are the biggest challenges? I mean, aside from what you just talked about with the competition between generations, what are the biggest challenges there?
Speaker 2:I think that another part of it. So we've got the bookends right, where Silent Generation to Gen Z and how markedly different their lives were. But then when you bring it in one ring closer and we're looking at baby boomers versus millennials, there's also tension there in where, like baby boomers the nature of the name right there were so many of them coming into the school at the same time, applying for college at the same time, going into the job market at the same time, going after the same promotions and as a result, they learned that you've got to show up early and you've got to stay late and you've got to work your rear end off to be able to earn that next promotion because somebody else is right there about to take it from you.
Speaker 2:And so you've got to like put in these extra hours and so, by survival, they became these workaholics and coined the phrase and it really became like a badge of honor, like first one in the office, last one to leave, and then Gen X was like I feel like there's got to be a better way than this, Like there's got to be more balance, and millennials even more so. And so now this dynamic where baby boomers don't think they're working unless they see their eyeballs in the office, and millennials saying why do I have to be here if I can be more productive at home, or if I get the exact same amount of work done, why do I have to sit in my cube for an extra four hours? Right, yeah, and nobody's happy with it. And so I think for some managers it's trying to figure out how to balance that to where you're not, where you're empathizing with both sides, but trying to still have consistent standards for everybody, and that can be really difficult.
Speaker 1:Was it? Was it Gen Xers who coined the term work-life balance?
Speaker 2:Yes, they were the first of it, which also, in turn, got them to. They earned the first generation to be called slackers as a result.
Speaker 1:By whom? Probably boomers.
Speaker 2:Yep and silent generation Yep.
Speaker 1:Slackers, slackers. But yeah, I was. I was right there. I'm a boomer and I remember doing that. Just, you know, my day didn't start until eight, but if I wasn't in my seat at seven, working already, I felt like I wasn't contributing or I might be replaced.
Speaker 2:Yeah, absolutely, and we've also seen there was a little bit of a resurgence in that during the recession, when everybody was just trying to get a job. But lately there's been less and less of that and this gig economy is making it. So people have kind of piecemeal together other things and they're not as worried about having somebody on their tail trying to take their job as they've been in the past. It changes.
Speaker 1:Yeah, they don't have that issue, and plus there's not as many of them, right, right?
Speaker 2:Right, exactly by nature, right? Baby boomers so many and there's a lot of millennials. But I think it's different, right, you're also kind of stepping into baby boomer jobs, so as boomers leave, there's more opportunities.
Speaker 1:Sure sure. So have you got any hints or tips or tricks for us on maybe different ways that the different generations can relate to each other better, maybe?
Speaker 2:Yeah. So as far as like trying to figure out how to find common ground right and I think that's where the empathy and the kindness comes from is understanding a little bit more of why they might be thinking the way they are. So, for example, just to continue on where we just said, with boomers so if we understand that they're conditioned to believe that the more time you spend in the office, that is a mark of a good employee because of how they were raised, what they saw, the competition they experienced, then as a later generation you can take a step back and say, oh okay, I can see that, I can see where that was for you. On the flip side, for some they say I don't want that type of life because that's what my parents did. They were gone all day. Maybe maybe they didn't make it to sporting events, maybe they, maybe they didn't see their parents and they're like, if that's what, I don't want that for my life because that's what I saw my parents do.
Speaker 2:And so I think that then on the flip side, for boomers to then understand, all right, I can see that there's an opportunity to work more efficiently maybe, and we all benefit from not spending as much time in the office and I think, as far as like crossovers, one of the ones that just excites me more than anything is when we look at the crossover between the silent generation and Gen Z, because silent generation they were. They were born and raised and really going into adolescence, seeing a lot coming out of the Great Depression, and so what they saw a lot of is this waste, not want, not reuse things. Maximize how long you fix it instead of replacing it, fix it so that it lasts, find a way to reuse things. And then you watch as the pendulum swung the other way, right into pretty extreme consumerism for a while.
Speaker 2:And now it's correcting back and Gen Z is excited by buying thrift clothing and buy and reusing different things and finding a way to make things last and not just immediately replacing it, and I think that there's a cool way for those generations to really get to vibe more than you would think, finding common ground in just. Our silent generation has the experience of how to make stuff work like that, and Gen Z has the desire to learn about it, and so I think that there's a fun dynamic there, and we always get so caught up in the technology gap that we forget there's other stuff and so I think, when you're looking to get a lot like understand other generations, look for the strengths and how they were, like what they came from.
Speaker 2:If boomers were working all the time, how did they also had families? How did they manage it? What would they have wanted to do differently? And then asking those questions and learning from other people, instead of just like saying it's wrong, that's not how I would do it, it's wrong Cause that doesn't. What does that help?
Speaker 1:Yeah, oh, yeah, I know. Um, I can just hear Jen actually going. If I have to hear one more time how you had to walk uphill both ways to school.
Speaker 2:In the snow yes, up to here.
Speaker 1:I won't do it, and I think is that necessarily a generational thing? Because I think every generation says I don't want to be like, yeah, my dad was greatest generation and, uh, you know, he was very much a kids should be seen and not heard kind of guy and I swore I would never be a parent like him. I'm too nervous to ask my kid if I turned out that way, but um, we don't ask questions, we don't want to know the answers to.
Speaker 1:Exactly no, yeah, we don't need to go there. No, but is that just? It would be interesting to see. Well, millennials are parents now, yep, and even some.
Speaker 2:Xers Gen.
Speaker 1:Xers, gen Zs aren't parents now?
Speaker 2:Some They'd be turning 30. Gen.
Speaker 1:Z. Yeah, that seems crazy. Okay, xers are becoming grandparents now.
Speaker 2:Crazy. Yes, I guess we're accepting that at this time.
Speaker 1:It'd be interesting to see if they were like I'm not going to raise my kids like my boomer father or mother or what have you.
Speaker 2:Yeah, yeah, because there's a whole other thing here.
Speaker 1:But yeah, just empathies. And oh, I'm going to pull out a Ted Lasso reference.
Speaker 2:Let it rain.
Speaker 1:Be curious, not judgmental.
Speaker 2:Yes, come from curiosity, start there.
Speaker 1:Yeah.
Speaker 2:Yeah.
Speaker 1:That's yeah for sure. And I mean, if you and because we all have to work together, right, when you're part of a company, you're part of a team, yep, and wouldn't it make your work life so much better if, instead of talking about how that millennial didn't come into work today because they had something else to do? And you know nothing about it, you have no idea, you just know they're not there.
Speaker 2:Yeah, maybe put that aside and realize that you know there was a reason and a good reason, yeah, and to also try and like find other ways of tracking things too, maybe if you're looking at it and you're like, oh well, they just they're never here or they're. They feel distracted when they are. Well, what are they lagging on the work they're completing or not?
Speaker 1:And.
Speaker 2:I think that that's where, too, for boomers. Sometimes it's okay, take a breath, like are they getting done what they're supposed to get done, and sometimes more than great. If not, then absolutely.
Speaker 1:Yeah.
Speaker 2:We have other conversations, but first, like we, just got to do the job you're hired to do and then you can get freedom.
Speaker 1:Right, right. And I wonder how is the? Because I'm sure you'll find at some point a, let's say, a millennial in a supervisor role over a boomer.
Speaker 2:Sure yeah.
Speaker 1:How does that work?
Speaker 2:Yeah, so that's, that becomes a little different as far as training goes, because with Gen X and millennials, but Gen X especially, they were the last generation to play outside Right, and so they were just like so.
Speaker 1:I've heard yes.
Speaker 2:They would make the best out of whatever they had to play with, right, because they couldn't go back inside. They can't go play video games, like that's it. And so they kind of came up with this, like I'll figure it out. They kind of came up with this, like I'll figure it out. And then for millennials, with the advent of technology and that coming into the schools and everything speeding up efficiency, so there were millennials that are always looking for a more efficient way to do things, and so on. Both of them, they're both like I don't, I don't want you to tell me what to do, I just tell me the end goal and I'll figure out how to do it. And then, on the flip side, if they're managing a baby boomer who, for the majority of their school life, home life and work life, this is how we do it, these are the standard operating procedures. This is what it looks like to advance. If they come into a situation where it's like these are the targets, figure it out, they might shut down a little bit because-.
Speaker 1:You see like sparks coming out of our ears.
Speaker 2:Yeah, because they've been conditioned to believe that there's got to be a right way to do it, and I want to do it the right way and then. So I think that in a millennial or Gen X situation, when you're managing somebody who might be a baby boomer to be aware of that and maybe ask if they would like more steps to figure it out, just so that they can, like, acclimate faster and not feel like they're failing, yeah, for sure.
Speaker 1:Wow, that's so fun. I never. And you know, when we had a few employees with the cleaning business, yeah, and when you said that I was a typical boomer boss, we have you do it this way, this way, this way, this way, this way, this way, and then double check. And maybe would I have been thought of as a better boss if I had been a little bit more flexible. Maybe, who knows, though, with cleaning, thought of as a better boss if I had been a little bit more flexible.
Speaker 2:maybe who knows, though, with cleaning, like there are also for your business, there were standards that people were buying and wanting Right. So that's how you get a clean standard without doing it your way, but we don't know.
Speaker 1:So for a millennial I would have just said clean it.
Speaker 2:This is what I want it to look like when you're done.
Speaker 1:Picture out of a magazine or something of a sparkling clean bathroom, right? Yes, yep, that's fantastic. I so much appreciate your insight, jill. This is great information. I think anybody who's listening, who's you know in an environment where you have other intergenerational coworkers. I hope this helps you.
Speaker 2:Yeah, absolutely. Thank you so much for having me on, mike, I really appreciate it.
Speaker 1:Okay, I have to ask.
Speaker 2:Yes.
Speaker 1:Which podcast? What number? What podcast am I? Because I know you had a goal for this year yes, you're number two yes, yes, I'm number two. Okay, throwback, yeah, we try harder. Back when I was growing up, hertz and Avis two car rental companies, right yeah, and Hertz or one of them would always say you know, we're the top ranked. And then the other one started an ad campaign that said we try harder.
Speaker 2:I love that I love that. That's the advertising marketing nerd in me loves every bit of that. That's amazing.
Speaker 1:It was a lot of fun. You can look it up. I'm sure it's in Wikipedia or Google or something. Absolutely. Thank you so much for taking the time to share with me today, Jill. I really, really appreciate it. I so look forward. We will have your website in the show notes.
Speaker 2:There'll be a link to it and we will link to you on linkedin if anybody wants to connect with jill and uh and make a better yeah I have extended courses where we could talk about working with different generations within your workplace, um, as like if you run an HR or if you run an HR team or if you work with people that like business to business clients who'd like to learn how to work with other generations more seamlessly. I have a couple of classes on that.
Speaker 1:Fantastic. Check it out everybody. Thanks for your time. Jill have a great weekend.
Speaker 2:Thank you so much, you too.
Speaker 1:I want to thank you for taking the time to listen to this episode with my guest, jill Morrison from Be Memorable. I hope you're able to take something positive from the time you spent with us. Maybe you'll be inspired, maybe you'll be motivated, maybe you'll be moved. If you experienced any of those positive feelings, please consider sharing this podcast with your friends and family. I'm always striving to offer you a better podcast, so give me some feedback. Let me know how you think I'm doing. Drop me an email, leave me a message on my socials it would mean the world Also. Feel free to follow us on our socials like Facebook, instagram, linkedin and TikTok.
Speaker 1:This podcast is part of the Mayday Media Network. If you have an idea for a podcast and need some production assistance, or have a podcast and are looking for a supportive network to join, check out maydaymedianetworkcom and check out the many different shows, like Afrocentric Spoil, my Movie Generation Mixtape In a Pickle Radio Show, wake Up and Dream with D'Anthony Palin, staxo, pax and the Time Pals. We'll be back again next week with a new episode and we would be honored if you would join us. You've been listening to the Kindness Matters podcast. I am your host, mike Rathbun. Have a fantastic week.
